Category Archives for Marketing Strategies

How to find the best key words for all of your business marketing needs like blog posts. ~~ Casey Eberhart

Hey Gang~~

Really quick today. I hoe you are using google’s FREE keyword search tool! This thing is awesome! I use it for several different reasons:

1. You type in your idea and tells you what people are ACTUALLY searching for!
2. Gives great ideas for blog posts
3. It is owned by google so it assists you in giving your prospects what they want!
4. it is really easy to use!
5. I always look for searches with “low” competition and world wide searches of between 10-100K per month
6. Gives you ideas on book titles!
7. You can see how many times people and what words are being searched on in your niche!
8. Increases your SEO as well as can place you on page 1 in google!! (This is important!!)
9. Generates ideas you may not have thought of!
10. You can go back and use to change titles of posts or videos to increase organic search.

I used this to change from my “Networking Nuggets” to match more closely what people were searching for. Now, people can actually find my videos! I am now showing on page 1 in Google for every video and blog post I do a bit of research on! AWESOME for branding!

Did I tell you it is FREE? I love it! Please check it out and play around with it, I think you will find it really helpful! I would love your thoughts!

Give someone an AWESOME day!

https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&ideaRequestType=KEYWORD_IDEAS

How to start a blog for little money and have it generate tons of leads for your business! ~~ Casey Eberhart

Casey Eberhart here, and I’m really glad you opened post
because I have an important question for you:

Are you happy with your website?

Is it getting you the traffic, sales, and publicity that you and your
business deserve?

If you ARE happy with your website, this message is not for you…

Unfortunately, for most people I’ve asked, the answer to that question
has been a big fat NO-

Most people either don’t have the technical background required to
set up the website they want…

…or don’t have the big bucks to dish out to expensive web designers
and developers.

Or, even worse, you may have spent thousands of dollars on a new
website, just to find out that it’s not optimized for Search Engine
Traffic, and Google doesn’t even know you exist!

Thankfully, my friends Russell and Bradley built a solution that I’m
glad to share with you today-

It’s called: http://www.AwesomeFreeBlog.com
Here’s what it does:

*Automatically installs a WordPress website on your domain,
complete with a $100 Premium Theme and their hand-chosen
Top Business Tools, FREE! (you just pay for hosting after the
30 day trial)

*Gives you the world’s only FREE WordPress Support when you
sign up, solving all your technical problems for less than $10/
month!

*Hosts your blog with the fastest, most secure web hosting
available – backed by the world’s #1 hosting provider,
HostGator!

It seems incredible that these two guys in their 20’s were able to
partner with HostGator and offer such a great product for such
an amazing price, but they did and the results are
phenomenal!

If you’re not happy with your website, don’t have the big bucks to
pay out, or just don’t have a website yet, I highly recommend
Free Blog Factory:

http://www.AwesomeFreeBlog.com
Give it a try, now (it’s free)!

How to use business thank you cards to market your business and build your brand!!

http://www.SendOutCards.com/TryThis This is a video shot for a convention where sending out greeting cards as a method of attracting business was the topic at hand. I am in this video and telling my story of using thank you cards as a way of building a business renting film and television equipment. In it I describe how small businesses can be using this unique online service to be reaching out to clients, attracting them to your business like flies to a light bulb! The service has many many features but for me the coolest is that I can in less than a minute show a client just how much I appreciate them and even add a gift to the totally customized card!! If you would like to give this service a try, I have set up an account that will allow you to try it out for free and then as little at 10 bucks a month! If you have any questions, please shoot me an email through my facebook page at http://www.facebook.com/CaseyFan. If you would like, click the link, watch the 2 minute video and then click “Send Free Card” and have someone’s physical address who deserves to hear from you in front of you and turn your speakers up. We will walk you through the process with ZERO obligation! Give someone an AWESOME day!! http://www.SendOutCards.com/TryThis

Give someone an AWESOME day by sending them a REAL card in the mail!

How to use free business quotes & action items to build your business brand ~~ Casey Eberhart

Howdy~ One of the best things I have ever used in my business to build my brand is Quote Actions! You can check them out at http://www.AwesomeActionQuotes.com. Here is the deal: For $29.95 per month I can offer up to 1,000 people the opportunity to receive these really great business quotes along with a simple action item to their inbox every day! Once it is set up, I do not have to touch it! I give this away as a free gift for people who do not know me and let’s them see me every day. It also sends out a survey to everyone every 90 days and the feed back is awesome! The company does all the work of picking the quotes, designing the layout and manages the whole thing for me!! This is one of the best $29.00 investments I have EVER made!! http://www.AwesomeAction Quotes.com

Why do I love them so?
1. They make EXCELLENT blog content. I post the quote and then comment on it. Google loves them because it has the author attached!! Attracts visitors to this blog based on who said the quote!
2. They make AWESOME facebook posts!! I have people who tag me everyday in their post!! If you have trouble coming up with content for social media, then this is even better! I use it to schedule content using http://www.StatusSetGo.com as well!
3. Keeps me in front of potential clients without being all up in their grill!!
4. I love giving stuff for free! People will LOVE you!!

A couple of examples of how I use them? I know my name and mobile number is in front of people every day! I get calls all the time from people who know they have my number in their inbox!! If you were to check out my facebook page, people repost them and give me credit for sending it to them!! FREE branding!

I invite you to at least sign up to receive them so you can check out what I am talking about!! http://www.AwesomeActionQuotes.com

Give someone an AWESOME day by giving these away!!

Lose your fear of being wrong says, Joseph Chilton Pearce!

“To live a creative life, we must lose our fear of being wrong.”
Author, Joseph Chilton Pearce

Your action for today is to see if you can do something to tackle one of your fears.

This is a very interesting quote today as most people come to me to get over a very specific fear and that is the fear of networking.  Most of the business people I talk to are so afraid of being wrong when it comes to networking that they would rather just not attend any mixers or such just on the off chance they would do something wrong.  The funny part is, how do you do something wrong when in fact there are not a ton of rules?  We will talk more about some of the “right” things you can be doing at networking events over the next few weeks.  If you keep in mind that your purpose when networking is to bring value and content to your network, I think you will feel less “wrong”  Go have an awesome fun day of networking with some new people and forget about the rules for a few minutes.  See if you can add some value to someone’s conversation.

A great place to keep up on all my networking tips and such is to visit my mail site and jump into the Success Spotlight, a place where you can promote your business to my fan base.  All you have to do is visit and click “Success Spotlight” No catch, just adding value. www.CaseyEberhart.com

Have an extraordinary day!

Give someone an AWESOME day!!

 

This is so cool! If you are in Marketing at all, you DESERVE this!

ImToolSuite

I will help you set the whole thing up, if you need it. You will see me start talking about this suite of tools that can be used by ANY business to build up your online presence. I have already used several of the tools and am quickly falling in love with the system. Even if you only use a couple of the tools inside here, you will get tons of VALUE! If you have any questions, please shoot me an email!

Give someone an AWESOME day!!

Are you a Smiley Face or a Star? A quick networking tip!

Hey Gang~~

As you know I am all about networking and I just love being around people.  Every chance I get I look to see if there is something about the person I am meeting for the first that I can grab ahold of and assist them.  I am gonna give you a great tip that you can use as soon as you are done reading this post.  Let me start with the end in mind.  I am all about connecting at live events with people and If you have read very much about me or have seen me speak live, you know I always carry a sharpie to write on business cards.  The reason I use a sharpie is that it is the only pen that can write on all the various card stocks that people are using nowadays.  Even the glossy cards that are a giant pain if you only have a ball point!

Well, here is the tip.  Start coding the cards you get at events so you can quickly determine who you would like to chat with after the event.  Here is how my coding goes.  Very Simple.  If I meet someone and the are sharp and give me some reason to chat with them further, I take my sharpie and draw a star on the front of the card.  When I get home or back to the office, I know this is a person who I will make the effort to stay in touch with.  If however, I meet someone who I think is a total dumb ass or they just threw their card at me as if their goal was to just distribute as many cards as possible I will draw a happy face on the card.  This means when I get back to the office that the card gives me a smile as I throw it in the trash can!

Funny story, I used to write “dumb ass” on the cards of people who I had no interest in talking to ever again but I learned the hard way that this was not the best approach.  I was working a trade show when a total tool started pitching me all about his business in the MOST obnoxious way possible.  I took out my best networking tool (Sharpie) and proceeded to write Dumb Ass on his card and threw it in our leads bowl.  He watched me write on the card AND put it in our leads bowl. Wouldn’t you know it, he came back a few minutes later still convinced there was a snowballs chance in hell I would be following up with him.  He asked if I could pull the card out because he had failed to write his “new” mobile number on the card.  I had to do the dance because I knew what I had written on the card.  I now draw a smiley face!

Anyone who just hands me their card or is a tool gets a smiley face.  However, everyone I think is AWESOME gets a HUGE star!  I get so excited when I come home from an event and my pocket is full of Stars!!  As a side note, I always ask myself when I am handing out a card whether the person on the receiving end thinks I am a star?  If not, I work hard to make them draw a star on my card!  I suggest you do the same!!

Give someone an AWESOME day!  If you like this post, please share it on Facebook or leave me a comment on what you do with the cards you get at events.

P.S. When you are ready to leave either here or www.CaseyEberhart.com I am happy to give you a really cool download of a teleclass I did on how to turn business cards into cash.  Your free gift aka bribe for putting in your name and email address to the annoying pop up that is gonna appear. I hate spam and I promise to only send  you cool stuff!

P.P.S. Thank you for making it to the bottom of this post!  You would get a star on your card! 😉

Does Your Office Need A Spring Cleaning?

Hey Gang~~  I was just sitting here asking myself if there was anything that I changed in my business this month to explain the massive growth when it hit me like a dust mop!  I did a business spring cleaning!!  Does your business need a change up?  A spring cleaning?  Maybe just a change up?  Here are just a few things that might help you to get on the right track since we are coming into spring and we are always talking about spring cleaning our homes but what about our businesses?  Here are a few ideas:

  • Get rid of some extra stuff!  The Gurus that talk about energy always say that if you remove some extra clutter around the office it increases the energy flow.  I just threw out 3 cans full of papers and excess clutter and it definitely changed the energy in my office.
  • Move furniture! Sometimes just a little change can have a huge difference.  I have been needing to shift my desk by a few inches for a while now and just was being lazy.  I moved it a few inches and now I have even better access.  I did an office remodel and I must say it feels new and fresh.
  • Change the art!  This seems a bit silly but I kept the same art on the walls but re arranged it all and I must say again the energy is very new and clean.

Every once in a while you should shake things up a bit just to make sure the energy flow shifts.  I even moved the phone to the other side of the desk and moved all my pens from the old holder to a new one and all the tiny changes have added up to one big change.  The energy in this office is totally new and exciting!  I gotta get back to work……oh and Give Someone An AWESOME day!

Here is a cool training webinar on one of the most underutilized websites ever!

The Ideal Networker Hey Gang~~

Just wanted to do a super quick post to let you know that I did an AWESOME webinar training for the Gang over at Lead System Pro.  They are getting really AWESOME feedback from it and I wanted to share it with you.  Here is how it is broken down. There are two 45 minutes sections.  The first section is how to use meetup to locate groups of prospects in ANY city in virtually ANY industry and with almost any intreats you can dream up.  If you are into building your network then this will be a very valuable training.  Click here to watch it. Then I did a second 45 minute section on how you can use meetup to create groups of prospects.  There are many secrets revealed in both of the webinars how you can use the system to literally build you an email list of people interested in exactly what you are.

I use meetup every time I go to a new city to find people who have the same interests as I do, where the business leaders hang out, and most importantly I use it every day to build networking relationships with people who match my exact criteria for prospects.  I invite you to check it by clicking this line. Please share this post with whomever you feel might benefit.  I would love your feedback after you see the webinar.

Give someone an AWESOME day!  Casey

 

A great tool…Google Alerts!

"A cool tool for you!"

Google Alerts are AWESOME!

Howdy Gang~~  I am so excited to bring you my very first “guest” post from a trusted advisor.  Christina Littrell~Williams is one of the coolest and brightest people I know.  She is the Founder of VA-a-GoGo.com and runs my entire office.  I asked her is she would give you all a few tips to help take y our business to the next level, and the first one she sent over was this very important tip.  This was the first thing she had me set up when we started working together and it has helped me in so many ways.  Enjoy the tip and PLEASE visit her blog or share this post to your Facebook page.  Give someone an AWESOME day!!

Here you go~~

Google Alerts is a program I HIGHLY RECOMMEND… you can get it by creating a “google account” and if you have one or use Gmail then you already have access.

What are “Google Alerts”? It is a program that allows you to set up key words, names, websites that you would like to track any “online activity” about them.  You can distinguish that you want any updates, updates on video, updates on news, updates on a webpage, or updates in a group all relating to your key terms.  You choose to have the information updated to you weekly or daily or as it happens. You can also choose how the updates get delivered to you – via email (plain text or html) or rss feed.

Some suggestions on how to use Google Alerts:

  • Track You! – you should always have google alerts for your name your & your company name.  This will set up an alert to you for when people refer to you somewhere on the internet – very important because you might miss good statements you can thank peeps for or miss bad things.
  • Track Your Competitors – how about knowing what your competition is doing?  Have it delivered to your inbox and don’t waste time searching.
  • Track Your Keywords – keep an eye out on key terms that deal with your business so you can stay up on the latest and greatest.
  • Track Your Material – if you have a website or blog you want to protect your content – pick out key phrases from your website or blog and set up an alert – it will let you know if someone else steals your content.

Please feel free to visit our website at www.vaagogo.com.  If you have any questions and would like to call please do 818-564-7601.

 

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