Category Archives for Marketing Strategies

Is someone on your team Ready 4 a Check?? This is important!!

Hey Gang~~ This is another really easy thing to do. It will only take you a few minutes to complete and can mean the difference whether or not someone sticks in your organization. When I shot this I had created checks for no less than 5 people who were really close. I LOVE getting your comments and thoughts, so let me have em! If you like my videos, why not subscribe to my channel? Just hit the YouTube logo to your upper right side. I hope this tip helps you.

Have an amazing day and now go give someone else an AWESOME day!!

Either Be a Leader or Get Out of the Way!

Hey Gang!

You know, building a business in network marketing really boils down to one thing. Being a leader. I’ve known so many hard core sales people who get into our profession and hit the road running, signing up prospect after prospect and making a few bucks along the way. But that’s all they do. Once that new person has their start up kit and product, they are left hanging out there on their own. That’s why I prefer the term “relationship marketing.” Your job as a team leader really begins after you bring someone into your organization.

I’ve always found great value in learning from the real leaders of our industry. Heck, just being around them gives me a charge of enthusiasm for our profession that’s hard to get from a book or tape. And actually watching how they work is even more fascinating.

One of the top leaders in our field and one of my mentors and dear friends, John DeHart, puts it best when he simply says, “Monkey See, Monkey Do.” He’s right, you know. You can lecture, coach and write books and blogs all you want. But it’s what you DO that your team sees and copies. You want your team to commit to making at least five calls a day? Then you’d better be making at least five yourself. Think they won’t know if you do or don’t? Think again, my friend. They know. They always know.

People look for leaders that can help them achieve what the leader has already achieved. If someone new to your business is looking to make, say, a couple of hundred bucks a month and that’s what you’re making, well, congratulations. However, if that new eager person is looking to quit their job and bring in a healthy six-figure income and you’re still at a couple of hundred a month…see the problem? Now, don’t think you have to one-up everyone in your organization. There are those blessed times when someone you brought in turns out to be a dynamo and leaps to the top of their game. But you do have to be in the running, out there doing the relationship building and setting a good example of how others can make their dreams come true.

I personally never give you advice that I haven’t already tried and found effective. As the head monkey in my own organization, it’s my duty and my privilege. You should think of yourself the same way. Would you want to be your sponsor? Would you follow your leadership? Would you get excited just to have a conversation with you?

If not, then it’s time for some changes.

Now go out there and give someone an AWESOME day!

Meet 3….That’s a start!

Hey Gang~~ Just wanted to give you a quick tip on to support you in your networking and building a business. This is something I have implemented for years now and can easily prove how effective it is just by the size of my data base of friends. Ya know, if you can just continue to meet new people you never know who might show up in your circle of influence. Enjoy and now go give someone an AWESOME day!

I would love to know your thoughts!

A very SIMPLE 1:34 Tip of the Day!

Hey Gang~~ I am sitting here at my desk wishing that you will feel 1:34 is worth investing in at least watching this short video and taking the action step! It will only help you, I promise. If you are building a network marketing, direct sales, or traditional business I think you will find this very helpful. You do want people who call you to be left with the right impression of you right? If you practice attraction marketing then this is DEFINATELY something you should do. Have an amazing day………..now go give someone else an AWESOME day!

SPEAK UP AND BE HEARD!

Hey gang! There is something I do every single day to get myself more exposure and I love it. Why? Because it’s FREE!

Add comments or links to other people’s blogs. That’s it. Simple. Easy. Effective. Go into forums and make comments. Go to Yelp and add your comments. Even Facebook is a great place to be seen by an unlimited number of people.

I comment on three different blogs every day. In doing so, I become a part of that blogger’s community. Have the commitment to make comments every day and soon you’ll be viewed as a knowledgeable expert of whatever subject is at hand.

Just remember that when you’re commenting you don’t need to sell something every time. Contribute something meaningful to the post or blog. Have something relevant to say. If you’re marketing to, say, fly fishermen, then find a few fly fishing blogs and post tips and stories about fly fishing. Don’t always be a salesman, but rather a part of the community with the community’s needs in mind.

If you’re looking for a place to start, well then come on over to my site, theidealnetworker.com, and leave a comment. I LOVE those comments. And trust me, there’s not a blogger alive who doesn’t follow how many times their blog is reTweeted and put on Facebook. They’re helping you and you’re helping them. Don’t you just love Win/Win? I can see how much traffic I get on my side from when I comment on other people’s blogs. It’s huge. And other bloggers can see, too. That blogger might even call and interview you for a post sometime. How cool is that, huh?

Another thing — when you can upload a picture of yourself to include with your comment. Get your face out there. We all know people relate better to an actual face than just a printed name. Flash those baby blues or dazzle ’em with that smile. Network marketing is personal marketing. Let them see the person that you are.

Read the comments on blogs from others and you’ll get an idea of what works and what doesn’t. But bottom line, if you add value to the post, you have added value to your own business.

Now go forth and blog, my friends. And reTweet, and comment, and Facebook and whatever else you can think of.

And as always, while you’re doing all of that, give someone an AWESOME day!

Turning Cold Calls into Gold Calls!

Hey Gang!

I get lots of people asking me for my opinion on cold calls. I know why they ask. Secretly, they’re hoping that I (or someone — anyone) will tell them not to make cold calls. I believe that most newcomers to network marketing or any business think of cold calls as an absolute horror, the most painful, humiliating thing that could ever happen.

Well, here’s my opinion. DO IT. That’s right. Make those calls. I call cold calls Gold Calls and for good reason. A cold call, if done right, can turn your phone into an ATM machine. And all you had to do was pick up the phone and dial. Okay, there’s a bit more to it than that. Before you pick up that receiver, do some research. If I’m looking to bring someone into my eting business I look for people who kind of do what we do. They just don’t know it yet.

Think of it this way. Who better to understand the value of a cold call than someone who does it all day themselves? Look for the professionals that sell big ticket items, such as real estate, advertising, insurance. They make lots of cold calls and are usually more receptive to someone cold calling them. I also call only people who work on a 1099 (in income tax terms, that means freelancers). A person who doesn’t run their own show ma not have access to the funds to make a purchase. However, to the big ticket item seller, a few hundred bucks to get into a great business opportunity is no big deal.

Once you’ve identified who you want to call, then the best practice is simply to start calling. Oh sure, you may flub a few calls, but from each conversation you’ll learn. Listen to the person you called. Try to figure out what problems they’re having and how your product or service can solve that problem. Let them tell you how you can help them. Not every product or opportunity is right for every person so don’t be discouraged if the connection just isn’t there. Try what I do. It’s called FORM – family, occupation, recreation and money. If you lead with those four topics you’ll discover just about all you need to know about your prospect.

Once you get over your initial fear of cold calling you’ll be amazed at how quickly you become at ease with the process. And when you make that first sale or bring someone into your organization…Wow! No better feeling, my friends.

Go from Cold to Gold! And while you’re on that call, give someone an AWESOME day!

Sitting Here Wondering If Your Boat Is Floating?

Hey Gang~~ So here it is a beautiful Saturday here in Los Angeles and I have spent the day so far creating some great videos that you will start seeing every other day or so. Recently, I was on a trip up to Seattle and was discussing life and network marketing with one of my closet and oldest friends. We were talking about how so many people go through life without ever having their boat floated! This short little video is the result….(And you get to see some great boats in the background). I would like to say Thank You for watching it and if you really want to brighten my day (and I know you would) please show me a tiny bit of love and hit the RT button up above or look to your right and “Stay in the Loop”

Have an amazing day and give someone else an AWESOME day!!

No Excuses Means No Excuses Means NO EXCUSES!


Hey gang!

Aren’t excuses great? I mean, we can drop the ball, give in to our fears, just be plain lazy and a good excuse seems to make us feel so much better. Common. Admit it. It’s true. Rationalizing out our own inadequacies is great medicine.

And then someone comes along and says, “NO EXCUSES!” I hate when that happens. You see, excuses may make you feel better (albeit temporarily), but they do nothing for your business or your success.

That’s what the No Excuses Summit I recently attended in Las Vegas was all about. Getting out of the habit — and it is a habit if not a real addiction — of instantly coming up with an excuse rather than facing the reality of a situation and confronting it head on.

Now let me say right here that I have been known on occasion to be the King of Excuseland. Here’s a recent one.

Have you seen the new Flip camcorders? Amazing little devices that can record up to two hours of HD quality video yet small enough to fit into a pocket. They’re simple to use and make it so easy to share your videos instantly on Facebook, Twitter, even your own blog. Easy for most people, that is. Yep, I’ve got one and have recorded lots of great stuff.

So I’m talking to my good friend Cedric and he says, “Casey, you’re missing a valuable opportunity. You’re great in front of an audience and on camera. Why aren’t you recording on video and posting them to your various blogs and accounts?” I told him that, as a matter of fact, I right now have 18 videos that I’d like to post but that I didn’t know how to work my darned Flip camcorder to get them onto my sites. Cedric was very understanding. He simply said, “No excuses. Figure it out.”

I knew he was right so I went home and that night tackled the problem of getting my videos up on Facebook. Well, let me tell you, this was no easy task, at least not for me. It took forever just to get one video to post and then, to my continued consternation, it posted nine times! I have no idea why. (My apologizes to anyone on my Facebook page that night.) Then I couldn’t figure out the title sequence. ARGH.

Next I tried to post a video to my blog, theidealnetworker.com. I had just about the same success as I did with Facebook. I’m starting to get a headache that I think only a vast amount of adult beverages could cure when I look up on my white board and see the phrase, “No Excuses Means No Excuses.” After a big dramatic sigh (after all, I did work in the movie business for years), I said to myself, “Casey…you are not going to bed until this is done and it’s done RIGHT!” There may have also been big dramatic music in the background — I’m not sure.

Anyway, after many failures, misspelled words, “error” messages and one moment when I almost threw that stupid Flip thingy into the garbage, I actually posted a video. Genius! I gotta tell ya, doing the work right is such a better high than a good excuse any day.

Don’t ask me how, but after that one video posting traffic to my blog tripled! People signed up for my newsletter. I had moved out of Excuseland and into Actionville! I loved the new address.

And then I go to Vegas for the No Excuses Summit. Naturally, I take along my now beloved Flip. Luckily for me, I was interviewed several times and each went great. However, did I take my Flip out of my pocket and ask if I could just hit record for each interview? Oh no…too embarrassed to do that. What if I screwed it up and everyone knew I was a tech-dummy? Couldn’t have that. So, rather than just plunging in and doing what I knew I needed to do, I made an excuse and missed a massive opportunity. The entire YouTube nation was just waiting for my next video posting. Yet, I chose an excuse over action and what did it get me? Nothing.

Here’s a simple question. How bad do you want it? If for every action you know you need to take you instead come up with an excuse — “It’s too early to make that call,” “They probably aren’t interested in my product or service,” “I’m no good on the telephone,” “They probably don’t like blonds,” “I’m never that good on a Tuesday.” — then all you’ll have at the end of the day are your excuses when, instead, you could have a thriving business and the best high you’ve ever felt.

Do yourself a favor. Come up with an excuse, a really good, iron-clad excuse, why you aren’t growing your business. Now, shoot that excuse full of holes. You know you can. It’s easy. It’s just an excuse. They can’t stand up to the light.

Just make sure you don’t make an excuse for coming up with an excuse to cut to shreds.

If you can’t think of a good excuse, let me know. I’ve used them all and I have no need for them anymore.

In blogs to come I’ll be sharing the other 7 awesome points I learned at the No Excuses Summit. They’re really powerful and I think you’re going to love them.

Now go out and give someone an AWESOME day. And I don’t want to hear any excuses why you can’t.

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