Hank Yuloff
Promotionally Minded Ad Specialties
hank@promotionallyminded.com
www.PromotionallyMinded.com
Our job is to help you do one of five things a Promotional Agency can help you do:
1. Show APPRECIATION to those important to your business.
2. RECOGNIZE achievement.
3. MOTIVATE people.
4. EDUCATE your clients – what you can do for them.
5. REINFORCE your brand name or image.
If you are looking to market yourself, have an idea you would like bounced, or just have a question about marketing yourself, give me a call (800)705-4265
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The question that can make you a fortune!
**This ? can make you a fortune!**
Hey Gang~~
I am sitting here at my desk drinking my iced soy latte (see post from a couple of months ago) and reflecting on last night. You see I was at an AWESOME fundraiser for the American Foundation for Suicide Prevention (AFSP) and had a wonderful conversation with the women sitting next to me as we lost our money to a wonderful game of blackjack. One of the things I have become really good at is using networking ideas over and over until they become so natural I do not even know I am using them in real life situations.
So we were talking and of course the subject of what we do for a living comes up as it usually does. After we kinda told each other what we did for a living, I asked her a question. I will say, I have asked the same question so many times it feels natural to me but it didn’t at first. You will be told the question but I will warn you, it WILL NOT sound natural at first so you MUST MUST MUST practice it over and over in real life situations for it to be successful.
This question stopped her dead in her tracks as she not only pondered the answer but told me that in all of her years she had NEVER felt like some stranger actually cared enough to find out what she was looking for in a client. Her comment was that it was one of the best networking questions she had ever heard and promptly took out a pen and wrote the question on a napkin! Not only that she has already emailed me and wants to get together for coffee. How is that for appointment setting 101? Are you ready? I really want you to think about how powerful this question is when you are out there looking to network and build relationships.
“How would I know if someone I am talking with would make a good client or prospect for you?
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Think about this and say it out loud 10 times, then if you like this little post how bout some retweet love in the upper right corner or a facebook share? I love your comments and feedback!
Give someone an AWESOME day by simply asking them how would I know if someone I am talking with would make a good client or prospect for you?
Fast food drive up windows can really be a tool?
I use this all the time!
Howdy Gang~~
Where do you give out your marketing materials? Are they passively sitting in a holder somewhere on a desk or are you actively putting them out there?
Here’s an easy tip that kinda combines marketing with random acts of kindness. The next time you go through a toll booth, pay the toll for the car behind you and give your brochure/flyer/CD/card to the toll booth operator and ask him/her to give it to the person in the car whose toll you just paid. Do the same thing in a drive-through with someone’s coffee or food. You could even do this in a bar or restaurant, but be sure to pick your moments so the bartender isn’t too busy or it’s a dinner bill for a family of six.
Other places for your stuff…..
- With the credit card receipt at a restaurant, for your waiter
- In the airplane seat pockets (Do you really think they get cleaned out? Reach in sometime.)
- In the taxi seat pockets, or on the bus/subway seat
- In anything you mail out – bill payments, invoices, etc.
- On the magazine table at the doctor’s office
Those are just a few…..can you think of others? Please share!
Give someone an AWESOME day (and a brochure)!
Is that a Sharpie in your pocket???
One of th BEST networking tools!
Howdy Gang~~
You’ve heard to never go anywhere without a pen, right? Remember filling out that first job application at McDonald’s as a wee-little 15-yr-old and Mom saying, “Always have a pen with you when you go job hunting.” And despite this digital age we live in, that’s still good advice. Except now we need to step it up a notch and say “Always have a Sharpie with you when you go to a networking event.” Ummm, why?
How many times have you gone to write on a glossy business card, only to not be able to? So frustrating! Because so many people have glossy or colored or “busy” business cards these days, it’s hard to write on them with a normal ballpoint pen. That’s why you need to have a Sharpie, because those things can write on anything and – bonus – they don’t smudge. So you can write on the card, stick it in your pocket along with the others, and still be able to read it in the morning.
Also, while you’re writing on the cards, you may want to code them. For example, an asterisk might mean to follow up ASAP, a checkmark might mean to put them on your newsletter list, etc. Be careful with your codes, though. You don’t want to use a big X for someone you think is a loser or a frowny face or something obvious. You might think these cards are going in your pocket and no one else will see, but as soon as you think that, Mr. X will come over and say something like, “Oh, let me write my other phone number on that card,” and that could be just a little bit embarrassing.
So, go out and buy some Sharpies and start carrying them with you. You may as well take a few extras, because once people see what a good idea this is, they’ll be wanting to borrow yours. Which, of course, means that they will remember you.
Give someone an AWESOME day!